![Obey the giant](/wp-content/uploads/2013/04/Obey-the-giant-200x264.jpeg)
Obey The Giant
Rick Poyner
In the 21st century, commerce and culture are ever more closely entwined. This collection of essays by design critic Rick Poynor takes a searching look at visual culture to discover the reality beneath the ultra-seductive surfaces. Poynor explores the thinking behind the emerging resistance to commercial rhetoric among designers, and offers critical insights into the changing dialogue between advertising and design.